From Cosmetic Packaging to Product Appearance Design and Consumer Psychology
Against the backdrop of rapid economic development, the consumption concepts of young consumers undergo corresponding changes with the improvement of their living standards. Skincare products are a necessity in daily life and a product that can enhance one's sense of superiority, containing huge business opportunities. In the skincare market, consumers not only care about the functionality and practicality of the product itself, but also pay attention to the visual experience and packaging quality of the product. Domestic and foreign skincare brands are overwhelming, and packaging has become a key factor in determining the product's standing out in the fierce market competition under the same functional conditions. So, packaging is no longer a simple technology, it has become a complex cultural process, symbolizing the brand's philosophy and cultural story.
