Cosmetic packaging is like the clothing of cosmetics, which can leave an impression on consumers at first glance and attract customers, which plays a role in cosmetic sales. What are the characteristics of a good cosmetic packaging and how does it attract the attention of customers.

The design of cosmetic packaging is a comprehensive control that requires a certain understanding of the market, consumers, and the product itself, as well as detailed analysis and positioning. In addition, it requires a high level of aesthetic perception, including the appearance design, pattern, color matching, text, and logo design of the product. Generally speaking, a good cosmetic packaging has the following characteristics:

Highlighting product features and being unique can generally leave a deep impression on people, make customers purchase, and thus bring huge benefits to the enterprise. In what aspects can we highlight the characteristics of a product, we generally need to consider three factors:

1. Distinctive colors: Clear colors can give people a strong visual impact, so it is necessary to first select several distinctive fixed colors that conform to one's product concept as color combinations to become the image colors of the product. Use the image colors regularly at all times to achieve the goal of clarifying one's own product and making it easy for consumers to remember.

2. Personalized fonts or patterns: Products should generally have a brand standard font image design to clearly highlight the customer's personality. This standard font design, along with image colors, is one of the main techniques used in brand design. With the development of the market economy, in order to occupy a certain market share in fierce market competition, make consumers recognize it at a glance among numerous brands, and be willing to purchase products, it is necessary to highlight one's brand image.

3. Perfect combination of cosmetic packaging and customer graphics: Cosmetic packaging usually features the customer's brand graphics, which are consistent with the product concept. The graphic image can be either concrete or abstract, and its connotation must be consistent with the brand. As a cosmetic injection molding manufacturer, how to integrate customer graphics with product packaging in a reasonable and perfect way? This goes back to the previous point of color and aesthetics, and secondly, the placement of images in the product. The entire cosmetic packaging should look harmonious with the image graphics, together playing a promotional and vivid effect.