The main consumer force in the cosmetics industry is female users, and in cosmetics packaging design, the use of colors to reflect a sense of luxury is the key. So what are the specific strategies for cosmetic packaging design?

1、 Layout of brand text

The brand text of cosmetics generally needs to be designed to be more delicate, generous, and simple. For example, in the packaging of facial cleansers that focus on refreshing types, thinner fonts are generally used on the text, enlarged behind the font to overlap the shadows; Or combine the font itself with water elements.

2、 Color selection

The selection of colors should not only consider the characteristics of the cosmetics themselves, but also the target audience.

For example, cosmetics used by women can reflect softness, beauty, and enthusiasm in color. In order to not lose the brand's sense of luxury, color application should pay attention to stability and not be too jumping. The cosmetics used by teenagers can be pure and romantic, and their style can also be more lively; Children's skincare products tend to choose colors that look healthy and caring, such as tender yellow and green; Male cosmetics are more in line with male aesthetics, often choosing blue and black. With the increasing awareness of male skincare, packaging design also tends to choose colors that are passionate and passionate, such as orange and red.

3、 The use of image elements

For packaging designs of younger cosmetics, we often use some illustrations, but it is important to note that illustrations should not be too complex and dominate. For high-end consumers, illustration design may seem childish, so we often use some graphic elements. In order to reflect the original and natural concept of cosmetics, we often add natural elements such as leaves, water, and clouds to complement it.

4、 Container selection for cosmetic packaging

In order to make the packaging novel and unique, the selection of containers is also a key consideration in cosmetic packaging design. For example, a cube gives a sense of stability and maturity, a cylinder gives a more beautiful and bright feeling, and a cone can give a sense of stability, solidity, and elegance and nobility. As people's aesthetics tend towards diversity and fashion, sometimes we also use some shaped bottles. If designed appropriately, this type of cosmetics will leave a deeper impression on people. But it should be noted that such irregular packaging not only considers aesthetics, but also whether all the cosmetics in the bottle can be poured out, otherwise its practicality will be greatly reduced.